New name
As some of our regular readers may know, Suddenly Oslo has for some time been part of the extended Isobar Network.
From January 1st we become part of the new agency Isobar Norway. Both Suddenly Oslo & Isobar Norway are fully owned by Aegis Media Norway.

New talents
We will be located in the same offices but with new friends. Among others Sermo Consulting.
More information on these exiting news will be posted in the coming weeks. In the meantime: For norwegian readers please visit Isobar.no for more detailed information.

Me, fragmented?

It is not one group of people (a niche) responsible for all the fragmentation.

The wannabe chef

I am one of these deep diggers. In one specific sector. Food. I like my food natural and like to spend a long time making it (slow food). My interest was given a boost when the internet became seriously social. People like me (foodies/ wannabe chefs) started to publish stories via blogs. This helped me dive deeper into my passion. Tips on various small scale producers were given.
Farmers with extreme dedication (to buy from) were shared. Places to travel to experience high quality food were distributed.
But one person or niche group alone are solely not responsible for all the fragmentation of products and sectors. There is not one niche group with a passion for all things different. The social net is responsible. The ability to discuss and share within a certain topic with like minded people creates a steady flow of deep diggers (a person with a distinct passion)

Don´t pay too much attention
to trends

Here´s an example of why you should be careful about trendspotting:

Some years ago it was stated by pundits in the digital hemisphere (the digerati) that we would be able to save all music ever made on a single iPod by 2014 (or thereabout).
The trend was unlimited storage on portable drives and this meant among other things, that we all would watch every movie ever made on the go.
But then came cloudcomputing and streaming and 4G (on it´s way in Norway were we live). All of them disrupting the need for storing music and films on a hard drive.
None of the above are a guarantee for us wanting to hear everything or seeing every movie made on the go. It just gives us the possibility.
In fact, most of us only want to listen to a few favourite bands, or even more horrific, a few selected songs. We don´t need everything else.
The rest is clutter in our cognitive entertainment shelf in the big B(rain).

So instead of looking for trends (especially in technology), we should perhaps focus on looking for disruptive change in human behavior? Like “we are not having favorite bands anymore, just songs”.
Just a thought, we might be wrong though.
In this particular case, we are not.

To understand some people

Some of the people some of the time constitutes a very big market.

When market analytics only look for the least common denominators they are in danger of missing vital information on future sea changes. Herds change directions based on what a few of the group members do. As long as the small group within the herd walks in the same direction.

According to various scientific research cases regarding herds, it only takes 5% of a group to alter the behavior of the whole group.
Some people, the niche, the small others, are in other words a dangerous group to disregard (or even worse, disrespect). Change, do usually erupt outside of our common denominator radar. This strange unknown are more often than not the same people refferred to as ambassadors on the social web. The people with a relatively big social graph and the power to influence others.

For those of you that understand Norwegian, we have two brand new case videos up on Vimeo!

One of them is for Slottsfjellfestivalen, a Norwegian music festival that got a new view on festival toilets. The other is about Viasat, and their World Cup premiere on Facebook. Enjoy! For those not familiar with our native tongue, we will have a case study on the whole Viasat project in English, complete with results and numbers — so stay tuned!

And by the way — Vimeo is our hub were we publish movies for cases that arent big enough to make the “Work” section, where we have the more complete description of cases. In fact, you can view our projects from way back to 2006!

Since the spring we have hunted high and low for outstanding creative communication talents. It is with great pleasure we can inform that our family have grown with 3 members with a very bright future.
I can guarantee that the three of them will create both hard selling, award winning and innovative work within the next 12 months. To be able to write that with 100% confidence gives me great pride, but also a big power boost for the hard working autumn months.
Here are a short introduction to three fine young men.


Marius Erik Nohr
Marius is a young, fresh thinking digital innovator who we officially call a Creative Developer. Marius started his career working for the Norwegian army with stuff he for some reason keeps to himself. He educated himself at the Swedish frontline school, Hyper Island. Before arriving in glorious Oslo and the Suddenly office he spent 8 months in San Francisco at the world leading digital agency AKQA.
Marius claims to be platform agnostic, and as the rest of the Suddenly crew he is deeply interested in the social & digital opportunities within interaction and dialogue.


Andreas Skaranger
Andreas is without doubt one of the hottest young talents in the AD (Art Director) sphere of Norway at present.
He is one brilliant idea and interface designer of complex web solutions, as well as a creative problem solver. He strives for pixel-perfection, fun and simplicity in everything he does.
Andreas graduated from Westerdals School of Communication in June 2010. Among his latest work is the brilliant “Likes” campaign for Burger King (while being intern at our sister agency Dist).


Even Moseng
Fresh out of Westerdals School of Communication as Art Director. This young blond gentlemans field of interest lies in design, style, understanding and great ideas that affect the behavior patterns and affects real thoughts and feelings. Even believs that good ideas can be both commercial and editorial engaging communication. Among his latest work is the brilliant “Likes” campaign for Burger King (while being intern at our sister agency Dist).


Still reading? If you happen to be or know a girl with talents that fit us, then please please please contact us. We really believe that it is of great importance to have a balanced share of men and women in the office.

It’s that time of year when everyone is in holiday mode. Offices blow dust of ”closed” signs and discuss which rosé to choose for the evening. We like Il Mimo by the way.

But for many people, both in our office and yours, it is quite difficult to leave work behind on holiday. We believe that those few precious weeks should be nourished and spent with friends and family. The holiday recharges your creative engine (in the widest sense).

So we have made some office rules for ourselves when leaving for the summer hols. Please read the whole list, we have saved the best for last.

• Turn off roaming. Even better turn off mail altogether on your halfsmart phone.
• Leave your job computer behind. If you absolutely need to write, do it on paper. iPad is this year accepted as sort of paperish.
• Make a personal answer on your phone saying that you are on holiday and are not available. It is rude not to explain to people why you are not answering. So a polite and exact message is a must.
• Create emergency routines. All of us have a personal code word to take us away from that lovely sunshine. Here is how it works. Before leaving the office you inform colleagues that if emergency send a SMS/textmessage that must begin with your ”CODE WORD”. Without it will be ignored as spam. This creates a rather high threshold to actually contact you.

By applying our very analogue guidelines you will be able to enjoy your time away from office better. We believe that this gives us the edge to deliver outstanding and effective digital solution in the autumn/winter.

In the meantime.
Happy summer from the Suddenly family.